Korean Air

The sky is the limit. Korean Airline needed help with resolving current booking experience and ultimately lead to up-sell amenities and features. Beyond UI and UX design, a content strategy was integrated to deliver on an all encompassing signature first-class experience of Korean Air.

First Class experience

The creative strategy focused on delivering a first-class experience with elevated design and precise relevancy at touchpoints that felt natural to the user journey. By seamlessly integrating options for additional spending, the experience provided ease of use, education, and inspiration, ultimately driving supplemental revenue growth for Korean Air while enhancing customer satisfaction.