Naked Juice, PepsiCo // However You Healthy™ Campaign
Naked Juice celebrates the little things in life because we know it adds up and that’s what makes the difference. However You Healthy™ campaign inspires and celebrates real people making little choices and Naked Juice is another small choice that fits in your journey of wellness.
The initiative manifested across multiple digital touchpoints, which included display, website, paid and organic social, and even OOH.
As the Creative Director, I worked closely with the client to understand the business needs in digital space in order to deliver results that convert. Together with our internal strategist, we map out strong insights for our specific audiences. It was then my job to implement the learnings across the different deliverables in the most efficient and appealing way. A large component was to work hand in hand with our media partners at Facebook, Pinterest and Youtube as we concepted leveraging all of the industry best practices.
The outcome was all assets across touchpoints told a cohesive and connected story that resonated with our audiences. Results from Facebook, Pinterest and Display out performed historic measurements and industry standards. Clients were ecstatic and extended the campaign into the following year as the launching point.
Visual Language
To orchestrate a robust amount of assets with multiple audiences and product lines, we developed a campaign design system that allowed us to be flexible and systematic. It took a well planned production of photography, videography and CGI. We call this the “sliding door concept” where we simply invite the audience through our open bottles, connecting a relatable activity with our ingredients and message.
The outcome was all assets across touchpoints told a cohesive and connected story that resonated with our audiences. Results from Facebook, Pinterest and Display out performed historic measurements and industry standards. Clients were ecstatic and extended the campaign into the following year where we evolved the usage of fruits.
Campaign Landing Page
Using the campaign landing page, we told an extended story to provide our audiences inspirations and ideas all while connecting it back to our delicious premium juices. The parallax landing page seamlessly guides our audiences in a slick and efficient experience on both desktop and mobile.
